Automations
The work keeps moving.
You don’t chase it.
End-to-end workflows—intake, decisions, updates—running in the tools you already operate.
IN → OUT
Signal in. Decision. Systems updated. Human if needed.
Before
- Copy-paste between tabs
- Chase approvals in Slack
- Rebuild the same report
- Miss the exception until Friday
After
- Trigger fires once
- Right person gets a task
- Systems stay in sync
- Exceptions surface immediately
The path
Signal in. Decision. Systems updated.
Form / inbox / webhook
→Rules + AI judgment
→CRM · desk · finance · human queue
Document lands
→Extract · classify · validate
→Filed, tagged, owner notified
Deal stage changes
→Sequence + enrichment
→Follow-up sent, fields clean
Signal in. Decision. Systems updated.
The path is the product.
Intake hits a rule, a system of record updates, and the next person only sees work that still needs a human.
Department pipelines
Where the work actually lives.
Sales ops
Capture → qualify → CRM → follow-up
No more lead purgatory.
Support
Intake → triage → draft → escalate
Humans only for the weird ones.
Operations
Request → approve → sync → close
Handoffs with owners, not ghosts.
Finance
Invoice → extract → post → flag
Exceptions in a queue, not a panic.
Why DIY dies
Three rules that keep automations alive.
01
Map the mess first
Exceptions and workarounds are the real cost. We write those down before any trigger fires.
02
Wire day one
CRM, ERP, desk, inbox—integrations aren’t a phase-two promise.
03
Fail loud
Retries where safe. Alerts where not. Silent death is how DIY zaps earn their reputation.
Bring the messy process.
We’ll rank what pays off, scope what to build, and leave you owning the workflow—not a demo that dies on Friday.